Time Project Assignment Write-Up

The idea behind this project was to create an infomercial/commercial about a product that is supposed to rewind time, dubbed Time in a Can. Conceptually and Technically, it was moderately difficult to pull off. The idea itself is so overdone that it's hard to have original content. An additional conceptual issue was making it comical. Technically, we dealt with a lot of issues concerning spaces, daylight, and shots. The spaces tended to be domestic but it was hard to control every aspect of the space within the frame. Since we were in a house, we had to move around and out a lot of items that were unnecessary to the space, especially in the kitchen. Daylight became an issue to shoot in for one of the scenes because I had no experience shooting outdoors. Finally, the shots became a major issue because aesthetically, most infomercials are plain and not very interesting. So, I had a lot of issues making the shot aesthetically pleasing without being extreme and unrealistic. The approach was to shoot all day on Sunday according to the schedule I drew up. Unfortunately, due to actor's personal conflicts we spent all the morning and early afternoon tending to other business so that we could get to shooting. Frustrations lied mostly with actor's availability continually switching. Overall, I learned much more about giving directions and cues and learning patience.